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Measure the ROI of EveryMarketing Activityin Detail

Track campaign performance, email open rates, SMS delivery, booking conversions, and revenue attributed to marketing — all in one comprehensive reporting suite.

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Measure the ROI of Every Marketing Activity in Detail

Track campaign performance, email open rates, SMS delivery, booking conversions, and revenue attributed to marketing — all in one comprehensive reporting suite.

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Handledning · ClinicSoftware.com
campaignMarketing ROI Reports
MARKETING REPORTS ITEM DETAIL STATUS Email Campaign June 34% open · 12% CTR SMS Blast — Botox 98% open · 24% book Google Ads May £4.20 cost per lead Referral Programme 42 referrals · £3,780 £12,400 revenue attributed this month
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At a Glance
Marketing reports show which campaigns, channels and offers actually generate bookings and revenue, so a clinic can invest where it pays back. ClinicSoftware.com measures email, SMS and promotion performance against real bookings, so marketing spend is guided by results, not guesswork.

What do marketing reports show?

Marketing reports show the bookings and revenue produced by each campaign, channel and offer. They connect marketing activity to real results. ClinicSoftware.com ties campaigns back to the bookings they generated.

Why measure marketing return?

Without measurement, spend is guesswork. Marketing reports show which channels and offers pay back, so you put budget where it works and stop what does not.

How does ClinicSoftware.com attribute bookings?

Because campaigns and bookings live in the same system, ClinicSoftware.com can link a booking to the message or offer that drove it, giving a clear return per campaign.

Key Numbers at a Glance
MetricValue
ShowsBookings and revenue per campaign
ChannelsEmail, SMS, promotions
UseInvest where it pays back
Frequently Asked Questions
What do marketing reports show?
The bookings and revenue produced by each campaign, channel and offer. ClinicSoftware.com ties campaigns to the bookings they generated.
Why measure marketing?
So spend is guided by results — you invest in channels and offers that pay back and stop those that do not.
How are bookings attributed to campaigns?
Because campaigns and bookings share one system, ClinicSoftware.com links a booking to the message or offer that drove it.
Which channels are reported?
Email, SMS and promotions, so you can compare their return and focus budget accordingly.
How It Works in ClinicSoftware
01
Run campaigns from ClinicSoftware.com
02
Track bookings tied to each campaign
03
Compare channel and offer performance
04
Reinvest in what works

Marketing Reports give you the data to understand exactly which campaigns, channels, and messages are producing results — and which are absorbing budget without return. Review email open rates, click-through percentages, SMS delivery and response rates, coupon code redemption counts, referral conversion rates, and most critically, the revenue directly generated by each campaign. Use the attribution model to determine which marketing touch points are driving the highest-value new bookings and the most loyal long-term clients.

Hur det fungerar
01
Navigate to Reports then Marketing to open the full marketing performance reporting suite.
02
Select a specific campaign from the dropdown to view its complete performance breakdown.
03
Review email channel metrics: messages sent, delivered, opened, clicked, and unsubscribed.
04
Review SMS channel metrics: messages sent, delivered, replied, and opted out.
05
Open the Revenue Attribution tab to see the bookings and income generated by each campaign and channel.
Nyckelfunktioner
campaign Email open and click rate tracking
campaign SMS delivery and response reporting
campaign Coupon redemption analytics
campaign Referral conversion tracking
campaign Revenue attribution modelling
campaign Campaign-to-campaign comparison
campaign ROI calculation per campaign
campaign Automated performance summary
Proffstips
lightbulb Compare campaigns side by side to identify which messaging tone and style drives the most actual bookings.
lightbulb An email open rate above 25 percent is strong — below 15 percent indicates a subject line or audience relevance problem.
lightbulb Always measure revenue generated rather than engagement alone — high open rates without bookings deliver no business value.
lightbulb Configure the attribution window in settings to define how many days post-campaign a booking counts as attributed revenue.
Feature Illustration
imageMarketing Reports
MARKETING REPORTS29%OPEN RATE8.4%CLICK RATE£4.200ATTRIBUTEDCAMPAIGN PERFORMANCECampaignSentDeliverOpenConvIntäkterSummer Glow SM1,24098%32£2,100VIP Email Blas48034%18£1,840Birthday Offer9697%8£480Win-Back Serie32096%28%12£960Email · SMS · Referral · Coupon · Revenue attributionFEATURE PREVIEWLEARN MORE
Feature illustration